How to use TikTok for Restaurant Marketing
What is TikTok and how does it work? Like all social media channels, TikTok is a social network for sharing user-generated content, in the form of videos. Users can create and upload their own videos where they lip-sync, sing, dance, or just talk, etc. One can also browse and interact with other users' content, which covers a wide range of topics, songs, and styles. These videos can be grouped by hashtags, which often correspond to challenges or memes. If you’re already using