At this point in time, if you’re still relying on only social media yet don’t have a consolidated platform for your restaurant, you may be missing out on a lot of potential customers. A restaurant website is pivotal in providing the complete customer experience for all of your diners. Think about this way, wouldn’t these diners be more likely to visit your physical location knowing exactly what services and menu offerings you have? Especially for places with special menus on maybe vegan-friendly food and halal food items, these are things that groups of diners may be looking out for, and putting this information up clearly on one compiled platform could be that missing piece you need. Now that we’ve gotten that fact established, here are 5 essential pages you should have on your website.
Your menus are the key driving force for your diners to patronize your restaurant. The best kind of menu pages are the kind that do not require your website visitors to click out of the site to view them. Make it simple to maneuver around the menu and easy to read as well. Again, if you’re offering special dishes, do make them very clear to identify if, for example, some dishes are vegan or gluten-free.
While many restaurants do accept reservations via telephone or via email, it is always good to have this part of your operations automated according to the availability of your seats and dining space! This will ensure that there are no double bookings for the same timing and that all your reservations are properly organized accordingly. It is of utmost importance to make sure that your reservation page seamlessly integrates directly with your reservation system.
We’ve gone through more in-depth resources on creating your online menu, to make your delivery and takeaway ordering system as smooth as possible in the previous articles! A great way to make sure that your online ordering works just as well as your dine-ins is to have high-quality photos of your food and enticing menu descriptions.
Because you’re trying to attract more customers to dine in at your restaurant, you need to have your location in a prime spot so that it is easy for customers to see it at a glance. Besides having a “Locations” page with opening hours, a google map, and extra information, you should include the location address in your footer or an easily visible area where website visitors can see it no matter which page they click on.
Just like how your location should be easily accessible across all pages, so should your basic contact information. This includes a phone number, email address, and also your various social media accounts. Also, remember to put in an FAQ section and an inquiry form to make it easy for your potential customers to ask you questions.