What is TikTok and how does it work?
Like all social media channels, TikTok is a social network for sharing user-generated content, in the form of videos. Users can create and upload their own videos where they lip-sync, sing, dance, or just talk, etc. One can also browse and interact with other users' content, which covers a wide range of topics, songs, and styles. These videos can be grouped by hashtags, which often correspond to challenges or memes.
If you’re already using other social media platforms and have a decent following on those, it’s always good to reuse the content from your TikTok and post them on these channels.
How can Restaurant Brands use TikTok to market themselves?
Create their own channel and upload funny and viral content in the form of videos
Work with influencers, to spread content to a wider audience
Pay to advertise on TikTok