Do you have a website for your restaurant or cafe? Have you been utilising it to its maximum? A lot of restaurateurs face the same problem of not knowing what they should and should not be doing with their website. Well there IS a reason why they're restaurateurs and not website builders. Having said that, hiring someone to create a website might not be within budget especially when you're a small local business. So what now?
There are definitely technical aspects into creating a well-optimised and beautifully designed website but we've compiled a checklist of the simplest things you can do on your own to create a fairly decent one. Going through this checklist while you revamp your website will definitely help to make sure that you have your basics going strong and that whatever your customers need, it's all up there for them.
To briefly summarise the touch points in this checklist, we have website design and navigation, Search Engine Optimisation (SEO), Google My Business, reservations and ordering, gift cards and other merchandise, loyalty programs, social media and lastly, contact details.